LOP on Facebook LOP on Twitter LOP on Google Plus LOP on Youtube LOP's RSS Feed
News | Results | Columns | Forums

Home | Headlines | News | Results | Columns | Radio | Forums | Contact



Posted in: WWE
WWE SmackDown to Feature Picture-In-Picture Commercials, Top SmackDown Ad Spenders
By Marc Middleton
May 16, 2017 - 1:22:35 PM

Broadcasting & Cable reports that NBCUniversal will now be using picture-in-picture technology during commercials on WWE SmackDown broadcasts on the USA Network.

We've seen this technology used some since SmackDown went live on USA but apparently it will be a regular feature going forward, beginning later this month or in early June. When the show goes to commercial, the sound on the in-ring action goes down but viewers are still able to see what's happening while the commercial plays with sound and motion.

When testing picture-in-picture on SmackDown in the past, they found that ratings went up 13% during those commercial breaks. That lift raised the C3 ratings for the whole show by almost 2%. The test also had good results for advertisers.

NBCU will be using the same technology during the 2018 Winter Olympics. NBCU Executive Vice President of Network Partnerships Josh Feldman commented:

“We want to improve the viewing experience for fans with marketing and advertising, versus just having marketing advertising be part of the viewing experience. Picture-in-picture improves the viewing experience. That’s the mission of what we’re trying to do here.”

NBCU Executive Vice President of Ad Sales Mark Marshall noted that WWE has “a huge fan base that not only watches it live, but also watches the commercials and pays attention to the commercials. That’s part of what we’re trying to build and part of the reason why we’re doing picture in picture. With SmackDown, this provides us the chance to have an advertiser be the hero and provide that live action.”

B&C also listed the top 10 spenders on WWE SmackDown, year to date:

WWE Network: $742,418

Taco Bell: $618,033

Verizon: $583,050

The Real Cost: $559,728

NutriSystem: $559,728

Universal Pictures: $536,406

Domino’s: $513,084

GEICO: $443,118

Burger King: $396,474

Subway: $396, 474

Follow Marc on Twitter at @this_is_marc. Send any news, tips or corrections to us by clicking here.

Big News on a Crazy Brock Lesnar Feud, "Broken" Hardy Plans for WWE RAW Revealed, Vince McMahon Upset with WWE Newcomer, New GIFs & Galleries, More

  • Braun Strowman Reportedly Apologizes to Karen Jarrett After Scene at Bar In Nashville

  • WWE PC Crew Sings to Triple H (Video), Fans on The Revival, RAW Slow Motion Video

  • Kurt Angle First Look Promo, Drew McIntyre on Bobby Roode, WWE Immortals Update

  • Triple H's Birthday, Paul Heyman on Brock Lesnar vs. Samoa Joe This Weekend, Jeff Hardy's Ink

  • Main Roster Superstars Going to WWE NXT?, News on a Possible Superstar Shakeup

  • RAW Brawl In Slow Motion, Fans on New Total Divas Cast Members, Bobby Roode, Aliyah

  • Promo for WWE NXT Tag Team Debuting, Update on Thea Trinidad's Name, Johnny Gargano

  • Hideo Itami on Attacking Kassius Ohno, Former TNA KO Debuts on NXT, Next Week's NXT

  • Updated WWE Network Subscriber Count After Today's Earnings Report

  • Details on the WWE 2K18 Collector's Edition with John Cena