LOP on Facebook LOP on Twitter LOP on Google Plus LOP on Youtube LOP's RSS Feed
News | Results | Columns | Forums

Home | Headlines | News | Results | Columns | Radio | Indy | Forums | Contact | Bookmark | Share



Posted in: WWE
WWE Announces Partnership for New "Construction Toy Line"
By Michael Bluth
May 8, 2013 - 4:42:04 PM

WWE announced today a new partnership with The Bridge Direct for a new line of "construction toys based on WWE events and characters" set to launch in Spring 2014. Here's is the official press release via WWE's corporate website.

STAMFORD, Conn., May 8, 2013 – WWE (NYSE:WWE) today announced an exclusive, multi-year agreement with toy manufacturer The Bridge Direct to develop and market construction toys based on WWE events and characters. The agreement marks the first time WWE will enter the construction toy category.

Targeted to WWE fans between the ages of 4 and 14, the comprehensive line includes figures, accessories, and construction bricks to “build your own” playsets, which bring WWE’s action-packed events and Superstars to life.

“We are excited to partner with The Bridge Direct and bring WWE’s new construction line to market for the first time,” said Casey Collins, Executive Vice President of Consumer Products, WWE. “The new product line will provide the youngest members of the WWE Universe with an entirely new way to engage with our brand, further cementing their connection to WWE.”

“WWE is one of the greatest sports entertainment franchises in the market today,” said Jay Foreman, President and CEO of The Bridge Direct. “We are thrilled to partner with WWE on an exciting product line that offers a compelling and interactive way for young fans to engage with one of their favorite entertainment franchises.”

The WWE construction toys are expected to begin rolling out at major mass retailers in Spring 2014.

* Video: THE UNDERTAKER Breaks Character And Appears as "Mark Calaway" In New TV Commercial


  • Full WWE Network Schedule for Thursday - Total Divas Episode 5, New NXT & Superstars, More

  • Why Sheamus Missed WWE TV Tapings, Darren Young Update, WWE - Wizard World Appearances

  • Photo of John Cena's "Heel" Look on the Set of The Nest, Show Us Your Superstar Contest Videos

  • John Cena Grants Another Wish, Eden Reveals Her Friends In WWE, Hogan Media, WWE Stock

  • Richards Talks WWE Tryout, Cesaro Talks Performance Center & More, Mixed Emotions for JR

  • Top International Star Reportedly Signs Deal with WWE, How The Rock Recovered for Hercules

  • Full Content Listing for WWE's "Sting – The Ultimate Collection" DVD and Blu-ray Set

  • WWE Posts Cryptic Tweet, Possibly for the New Logo or WWE Network

  • Success for Chris Jericho's Band, Harlem Heat Speaks, WWE Network Payment Note, The Rock

  • Who Is WWE's Best on the Microphone Right Now?, The Usos Talk Battleground, New Podcasts