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Impact Announces Cross Promotion, Co-Branded Events and Distribution with AAA
By Marc Middleton
Apr 20, 2017 - 8:11:14 PM

Impact Wrestling issued the following:

IMPACT Wrestling Unveils Details for Cross-Promotion, Co-Branded Events and Distribution with Lucha Libre AAA

TORONTO | NASHVILLE | MEXICO CITY – IMPACT Wrestling, a subsidiary of Anthem Sports & Entertainment Corp., today unveiled details about the landmark alliance announced last month with Promociones Antonio Peña S.A. de C.V., the owner of Lucha Libre AAA, Mexico’s preeminent professional wrestling organization founded in 1992.

The alliance coincides with a mutual milestone, as this year marks the 15th anniversary of IMPACT Wrestling and 25th anniversary of Lucha Libre AAA.

“This is an exciting time of celebration for both IMPACT Wrestling and AAA Lucha Libre,” said Ed Nordholm, president of IMPACT Wrestling. “By combining our efforts on talent, touring and distribution, we will increase the global footprint of our respective companies and create the best product for our passionate fan bases.”

The previously announced talent exchange between the organizations will kick into full gear on July 2 when IMPACT Wrestling presents Slammiversary 2017 from The IMPACT Zone in Orlando, Florida. The blockbuster pay-per-view event will showcase top talent from the high-flying AAA roster.

Meanwhile, AAA will present its 25th Anniversary Triplemania XXV on August 26, 2017 in Mexico City. The annual extravaganza will feature top IMPACT Wrestling stars Bobby Lashley, Eddie Edwards and Davey Richards, and an IMPACT championship belt will be defended on Mexican soil.

The two organizations also intend to launch co-branded live tours in the fall.

In addition to these cross-promotional initiatives, Anthem Sports & Entertainment Corp. will work with Lucha Libre AAA to expand the distribution of Fight Network, the world’s premier combat sports channel and home of IMPACT Wrestling in Canada. AAA will also facilitate distribution of IMPACT Wrestling in new territories throughout Latin America and South America, while Anthem will facilitate the expansion of the Lucha Libre AAA footprint through Fight Network’s diverse distribution channels.

“The best way to celebrate these 25 years of uninterrupted work is sharing with all of you the news that we presented today – our alliance with IMPACT Wrestling and the announcement of our international tour that includes not only the North American stops that we will complete with IMPACT Wrestling but also countries like Colombia and Japan, in addition to other activities that will help us to celebrate this important anniversary,” said Dorian Roldan, Executive VP of Enterprise Development for AAA.

Jeff Jarrett, Chief Creative Officer of IMPACT Wrestling, added: “I am excited to see the stars of IMPACT Wrestling and AAA on both anniversary shows and eager to start the co-branded live events as we continue to build promotional bridges on a global basis.”

For more information, please visit www.impactwrestling.com.

For More Information Contact:
Anthem Sports & Entertainment Corp.
Ariel Shnerer
Director, Programming & Communications
ashnerer@anthemse.com

About Anthem Sports & Entertainment Corp.
Anthem Sports & Entertainment Corp. is a global sports media company with offices and studios in New York, Toronto, and Los Angeles. Anthem’s portfolio includes Fight Network, the world’s premier combat sports channel now broadcasting in the U.S., Canada and over 30 other countries, GameTV, featuring game shows, reality series, movies and sports available in over 9 million homes, IMPACT Wrestling, a professional wrestling promotion seen in 120 countries specializing in television programs, events, products, merchandise, music, as well as the management and promotion of professional wrestlers, and Edge Sport, an extreme and action sports network recently launched in Canada in partnership with IMG. Anthem also has a significant ownership interest in Pursuit Channel, one of the top outdoor channels in the U.S. available in 45 million homes.

Anthem also owns the Fantasy Sports Entertainment Group (FSEG), which includes Fantasy Sports Network (FNTSY), the world’s first and only channel dedicated to fantasy sports, FNTSY Sports Radio Network, a 24/7 audio channel, RotoExperts.com, a leader in season-long fantasy sports news and analysis, DailyRoto.com, the most comprehensive and far-reaching daily fantasy sports website, and SportsGrid.com, a leader in general sports entertainment commentary.

About IMPACT Wrestling
IMPACT Wrestling specializes in television properties, events, products, merchandise and music, as well as the management and promotion of professional wrestlers. The roster features such greats as EC3, Bobby Lashley, Eddie Edwards, Davey Richards, James Storm, the high-flying X-Division, Gail Kim and the lovely and lethal Knockouts. Its highly successful flagship, IMPACT WRESTLING, broadcasts in more than 120 countries around the world, including Thursdays at 8 p.m. ET/PT on Pop (a joint venture of CBS Corporation and Lionsgate) in the United States, and on Fight Network and GameTV in Canada.

About Lucha Libre AAA
Lucha Libre AAA (www.LuchaLibreAAA.com) is a media and Entertainment Company founded in 1992 by Antonio Pena Herrada and manages the IP of the “AAA” brand and another 250 characters in its league. The company produces Lucha Libre events globally including venues such as Palacio de los Deportes, Arena Monterrey, HP Pavilion, Madison Square Garden, Los Angeles Sports Arena and Korakuen Hall in Tokyo, Japan. In addition to working with sponsors such as Corona, Comex, Roshfrans and Boing, the league has released an animated movie and videogame in the Mexican market. The company is headquartered in Mexico City.


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