WWE News: WWE changes its pay-per-view format Submitted by Brian Cantor on Wednesday, February 28, 2007 at 4:01 PM EST
WWE Chairman Vince McMahon recently made the call to feature talent from multiple brands on its "brand-only" PPV events.
The recent string of disappointing WWE buyrates prompted McMahon to make the company's pay-per-view events more star-studded. As indicated with the recent WWE No Way Out PPV, even though the shows will continue to focus on one brand, wrestlers from all three weekly television shows will be booked to appear.
As part of the overhaul, McMahon is also advocating for interbrand angles on television shows to create new matches for the PPVs. WWE still views RAW as the "A" brand, so this is especially designed to help ECW and SmackDown.
The present plan for WWE Backlash is to feature Undertaker, Batista, Rob Van Dam and Lashley—all non-RAW wrestlers—in key roles.
