WWE being sued by WWF yet again Submitted by Ben Johnson on Friday, October 29, 2004 at 8:01 PM EST
The World Wildlife Fund is once again looking to engage WWE in court battles, still stemming over the wrestling promotion's use of the WWF initials.
The lawsuit claims that even though World Wrestling Federation switched to WWE after a court order, there is still American (and world) confusion of the issue. World Wildlife Fund argues that it has to attach the full name of its organization to its initials just to clarify its meaning.
World Wildlife Fund now seeks damages for WWE's repeated use of the 'WWF' initials and looks for the court to assess the potential revenue had WWE licensed the initials from WWF, instead of illegally using them.
