WWE Inc. Launches Trade Ad Campaign for WWE 24/7
Submitted by Matthew Tremley on Monday, July 19, 2004 at 1:43 PM EST







• World Wrestling Entertainment, Inc. Launches Trade Ad Campaign for WWE 24/7
  
  STAMFORD, Conn--(BUSINESS WIRE)--July 19, 2004--
  
  Creative Campaign by Red Tettemer Touts Expansive Heritage of WWE(R), and How It Will Benefit Cable Operators Through New SVOD Service
  
  World Wrestling Entertainment today launched a new trade campaign for its WWE 24/7(TM) SVOD service that promotes its first foray into the digital cable realm. The campaign illustrates how WWE 24/7 will "put a lifetime of heroes to work for you" for cable operators. WWE 24/7 takes advantage of WWE's expansive video library, including 75,000 hours of programming, the largest of its kind in the world.
  
  The trade campaign, developed by Red Tettemer of Philadelphia, emphasizes how WWE 24/7 puts WWE's full resources to work for the cable industry, and will increase digital subs, reduce churn, and help cable operators make more money, as well as increase customer satisfaction.
  
  The trade campaign places timeless WWE Superstars of today and yesterday in typical cable company settings discussing the merits of WWE 24/7 and promoting its commitment to the industry.
  
  "We think this approach will lend itself to distinctive ads that have a sense of humor and emotion, very similar to the hallmarks of our WWE brand," said Peter Clifford, Vice President, Affiliate Sales. "The ads get across the point that WWE knows the cable industry, and has the marketing strength and programming available to kick-start SVOD just as we built the Pay-Per-View industry."
  
  Jill Andrews, Director, Affiliate Marketing, noted that the ads use both current and classic WWE Superstars to represent the programming that will be provided by WWE 24/7. "We're not just dusting off old library footage. WWE 24/7 will be a vibrant combination of classic, vintage wrestling programming combined with original content and in-studio hosted segments," Andrews said. "If the fan interest we've experienced since announcing WWE 24/7 is any indication, there is a phenomenal demand for more distinct, in-depth, and exclusive wrestling programming."
  
  Andrews said Red Tettemer was a great fit for this type of campaign. "We really like what Red Tettemer developed for our overall WWE trade campaign and feel that they understand the SVOD brand," she said. "We're excited about this new ad concept for WWE 24/7. Our next focus is to work with Red Tettemer to develop specific strategies for our overall trade communications plan which can translate into sales and marketing materials, promotions, kits, direct mail and more."
  
  The trade campaign kicked off today, at CTAM, with ads in Multichannel News and Broadcasting & Cable.
  
  World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. WWE 24/7 is a subscription video on demand service being made available through cable and satellite television providers and leveraging WWE's 75,000-hour library, the largest of its kind in the world, featuring the leading wrestling and other sports entertainment brands and programming. More information can be found at www.wwe24-7.com.
  
  Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks, which are the exclusive property of World Wrestling Entertainment, Inc.
  
  Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.
  
  Credit: corporate.wwe.com
  

  
  

  
  
  

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