Press Release: WWE RAW To Play Vital Part of Spike TV Debut In August
    Submitted by Chris Walters on Wednesday, July 23, 2003 at 1:07 AM EST

    The following press release is from Viacom.com:

    Spike TV Bows Monday, August 11 At 9:00 AM(ET/PT)

    NEW YORK, July 22 /PRNewswire/ -- On Monday, August 11, at 9:00 AM (ET/PT), The First Network For Men will debut as Spike TV. For its premiere, the network will kick off with a slate of specials and original programming, and will introduce two new daily programming features.

    "We're thrilled that the first network for men is proceeding under the banner of Spike TV," said Albie Hecht, President, Spike TV. "Beginning today, and continuing for the remainder of men's lives, we will be building our home base with new programming and specials that speak to a wide range of men's interests. August 11 is Spike TV Day. Men all across this great land should feel empowered to leave the toilet seat up!"

    As part of its branded debut, the network will introduce two new daily features. "CBS MarketWatch," one of the premier financial news outlets, will provide updates two times a day on the current state of world markets and the economy. Additionally, Spike TV will offer "Zero to Sixty," daily one-minute reports on the latest trends and news from the sleek, turbo-charged automotive industry. Noted business reporter Bambi Francisco anchors "CBS Marketwatch" updates. Formula One racer Danica Patrick, one of the world's top female drivers, hosts "Zero to Sixty."

    Spike TV will celebrate its arrival with special programming, including "Road To SlamBall," a one-hour, behind-the-scenes reality movie of this popular extreme team sport; "Party With Spike," a one-hour special hosted by rapper Busta' Rhymes at the Playboy Mansion featuring Pam Anderson, Kelsey Grammer, Carmen Electra, Fred Durst and Kid Rock. The network will also present a special edition of its hit series, "Most Extreme Elimination Challenge," in which contestants and games are named Spike. Finally, as part of its premiere night extravaganza, Spike TV will telecast its signature and highly rated, two-hour, LIVE weekly sports entertainment program WWE Raw, which will include a special surprise Spike moment.

    During August, The First Network For Men will roll out its second phase of original programming to include "Ride With Funkmaster Flex," (Saturday, August 16, 7:30-8:00 PM, ET/PT) "Go Inside: Animal House," (Sunday, August 24, 9:00- 10:00 PM, ET/PT), a documentary special on the classic film which marks its 25th anniversary and new seasons of "SlamBall" (Monday, August, 11:05 PM- Midnight, ET/PT) and "Most Extreme Elimination Challenge" Thursday, July 31, 9:00-9:30 PM, ET/PT).

    Spike TV was to originally have launched on Monday, June 16. The network is available in 86 million homes and is a division of MTV Networks. MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV2, Nickelodeon/Nick at Nite, TV Land, VH1, CMT: Country Music Television, and Spike TV, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

    Photos Available Upon Request

    SOURCE Spike TV

    CO: Spike TV

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