WWE Plans Big Changes In Their Brand Extension
Submitted by Matt Boone on Thursday, February 20, 2003 at 3:16 PM EST


• As it stands right now, WWE is moving forward with the idea of creating a "hard split" in the company's two brands - RAW and SmackDown! Currently, although it could change, WWE is moving forward with the plan of holding four RAW-only PPVs, and four SmackDown-only PPVs, with the two brands coming together for Royal Rumble, WrestleMania, SummerSlam, and Survivor Series. The upcoming June King of the Ring pay-per view is expected to be the first brand-only show, with it being the RAW brand PPV.
  
  Vince McMahon is said to be prepared for a drop in PPV buyrates while fans adjust to the new PPV system, much like he did in TV ratings when the brand extension first took place. The general consensus is if the fans take to it and they can establish two seperate brands, in the long run it will help drastically.
  
  Source: 1wrestling.com
  
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