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Posted in: The PEN15 Mightier
The PEN15 Mightier (June 23) Reshaping Money in the Bank
By pen15
Jun 23, 2012 - 2:38:01 PM




Money in the Bank – Under Construction

I see a lot of complaints concerning the recent WWE Pay Per View offering of No Way Out. I shouldn’t be shocked, but I am nonetheless. I thought it was a great show, with lots of great match-ups, good storyline development, and just a fun evening for all. Maybe I turn off my IWC brain a bit more than others. Maybe my expectations were lower, and therefore easier to meet. Either way, barring the comedy Tuxedo Match and the Divas match, I enjoyed everything I saw on the show. To that, I thank WWE, and so far would say this was a good contender for WWE event of the year.

Disagree? Earn your own column to say so.

Going forward, we are looking at an event that has earned its reputation as the best of the modern gimmick PPVs, with both previous incarnations earning “event of the year” nominations. Just a peek at the LOP mainpage, and you can see the amount of discussion surrounding the event. Hustle returned in Column form to discuss his ideas for the 2012 event. The expectations are high on this one, but it will be tough to match last year’s awesomeness. Punk vs Cena was a fresh and revitalizing angle that was beautifully put together, with a near-perfect match to top it off. What can WWE pull off that would be fresh at this point? Punk is the WWE Champ, Cena has vanquished Brock, Show and Tensai, Orton is out of the picture, Jericho is a shell of his former self, HHH talks to Heyman to fight at SummerSlam…

With all that in mind, let’s discuss the Money in the Bank PPV. I’m going to look at things from a different angle. I’m not concerned about the actual match booking, as much as how the change the event for the better.

Schedule

With only 2 successful Money in the Bank PPV events (I’m shortening it to MITB for laziness sake) it might be too early to deem it a tremendous success, but I think the ladder matches themselves can always save this event from being a generic PPV. The problem is that having it in July annually, the event before SummerSlam, seems to be the wrong time. WWE is well known for their summer lull, and while SummerSlam usually marks the end of the drought (though I’d beg to differ), it seems like a long time between Wrestlemania and SummerSlam season. Looking at modern history, this timeframe is usually the worst time to be a wrestling fan. While the draft once worked to shake things up, it’s obvious that the idea fell apart the more the brands weren’t kept separate.

So maybe it’s time to move Money in the Bank a bit earlier in the schedule? Over the Limit and No Way Out being back to back as non-gimmick and rather bland PPVs makes it easy to break it up and put in the middle, so the June PPV. I’ll say that’s not early enough. After Wrestlemania, WWE goes into “season premiere” mode. First, we get the new talent debuts, and we can expect having them in filler matches between the title main events, and the midcarders in the ladder matches. There’s more than enough room for a Ryback squash, or Sin Cara aerial display in July or in May.

The main issue though is that having the briefcases out there so early in the summer lull adds a level of unpredictability to a normally lame period to be a fan of WWE. It’s not much, but it’s something.

Also, the ladder madder establishes in a not too subtle hint which stars are being groomed to be next in line. With a strong showing in a ladder match for a guy like Cody Rhodes, even without winning, it could be a nice jump start to feuding with someone else on a higher level. Will it happen? Most likely not, but the door will always be there for them to take that opportunity.

Branding

I really wish the brands were fully split. I would even still have brand specific PPVs if I could. But that’s not the WWE we have today. So, within the barely existent brand split, why do we have 2 ladder matches, one for each brand and title?

No good reason. So, make it even more open and unpredictable and have 3-4 members from each brand (giving the image of pseudo-split that they have today) and have only 1 briefcase for the entire company. It would be a call back to the original briefcase, and it can be cashed in on either champion. There’s a certain level of excitement when 1 person could cash it in with 2 different options at any time. When CM Punk pinned Cena last year, we knew Alberto Del Rio would come-a-calling. He was the Raw winner. Break up the sequence a bit, and have one guy who can appear at anytime on any show, against any champion.

If not, **** Ladders

This isn’t a new idea of mine, but maybe new to some readers. If the goal is to have 2 briefcases for each brand, then switch up the match type. The PPV name is based on the contract, not the ladder match. So break up the monotony in some way. Make it a Scramble Match, a Battle Royale, an Ultimate X match…etc. It is odd having two similar match types on the same card. I wish they’d drop a Chamber match as well in February. But, both the Chamber and MITB ladder matches every year are always top notch and entertaining.




And on that note, peace out.



Feel free to email me a comment (Email PEN15). One of the best parts of writing is the discussions that come out of it. My hope is that your response could be used in a column to publicly discuss your comments.
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